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Phoenix and the Fox

Slideshow about our brand
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OUR MISSION:

To create clothes your kids actually want to wear

Blending colour, comfort, quality with thoughtful design to create pieces your kids will love to wear, wash after wash, after wash.

CELEBRATING A MILESTONE

10 Years of Magic

Our limited edition Climbing Tigers capsule features a beloved design from our 2016 Tokyo Nights collection, now roaring to life in fresh, whimsical hue. This special anniversary release is a treasured piece of our brand's story, one that our original little foxes wore as they explored, played, and dreamed. And one we hope will continue to lace the memories of childhoods all over.

Here's to ten magic years!

THE PERFECT TEE

Meet Your New Wardrobe MVP

Crafted from our buttery-soft organic cotton jersey, this relaxed fit wonder drapes like a dream, moving with you from school drop-offs to coffee dates and everything in between. The short sleeves and boxy silhouette offer a contemporary edge that's as effortless as it is chic.

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A SPECIAL COLLABORATION

From wall art to wardrobe: The Sticker Book Collection

At the heart of our collaboration with Cass Danson lies the 'Sticker Book' print, a bold celebration of the best icons of childhood.

Phoenix Kids Are The Coolest Kids

Tag us in your snaps!! Nothing makes our day quite like seeing your kids take our clothes on new adventures. Our pieces are special, but not just for special occasions; they're made to be truly lived in.